Amidst industry giants, Nissan's cargo vans quietly stood as unsung heroes of reliability. Seeking to spotlight their toughness, we introduced "Tough Love" – an online campaign dedicated to celebrating the enduring connection businesses share with our resilient vans.

At the campaign's heart is a vibrant music video, featuring Bret Michaels' hard rock rendition of Lionel Richie's "Endless Love." Set against the rugged backdrop of Nissan's testing grounds, the video captures the essence of 80s hair metal, adding a touch of nostalgia to the message.