Embarking on a mission to break through the monotony of the crossover SUV segment, Nissan unleashed "The Briefcase" – a heart-pounding 3-minute action film that thrust an ordinary drive into an elaborate Hollywood-style car chase. Explosions, helicopters, and a mysterious briefcase captivated viewers, leading them to discover its contents on the Rogue Facebook page. The campaign showcased the car's dynamic capabilities, amassing nearly 2.5 million views in its first week and earning a spot in Ad Age's Top 10 Viral Videos. The excitement continued as participants had a chance to unlock briefcases for an opportunity to win 1 of 3 Nissan Rogues. With over 3.7 million video views and 400,000 entries, "The Briefcase" proved highly effective in generating buzz and consumer engagement.