Visa:
Fandemonium Pandemonium

In collaboration with Visa, we orchestrated the ultimate fan experience at the NFL Experience in Las Vegas with "Fandemonium Pandemonium." Shifting the stadium spotlight onto fans, our activation featured a 20x10-inch video wall stage where enthusiasts could showcase their passion for Super Bowl LVIII and their teams. Participants were encouraged to express themselves in any way they pleased – whether dancing, jumping, screaming, shouting, or even taking their shirts off. The virtual crowd reacted dynamically to each fan's display, offering four different reactions to celebrate everyone's unique fandom. To immortalize these moments, participants received a personalized video capturing their expressions, allowing them to share their passion for the game on social media.

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The North Face